ABOUT US

ABOUT US

Boyner Büyük Mağazacılık A.Ş, a member of one of the leading non-food retail groups in Turkey, Boyner Holding, commenced commercial operations in the year 1981. Boyner opened its first store under its previous name of Çarşı Mağazaları in Bakirkoy, and has now expanded its operations through 28 cities of Turkey with a compliment of 39 multi-level department stores, 16 concept stores, 8 Boyner Outlet stores and 4 BSSD Stores, 12 Çarşı Stores and 67 YKM stores as of November 2012.

With its concept of global retailing and having been a prime follower of trends and innovation for a period of over 20 years in Turkey, in 2004 Boyner Büyük Mağazacılık A.Ş, began its "Change and Renewal Program". With the aim of becoming a pioneer in developing the concept of shopping as a way of life in Turkey, and in order to satisfy the rapidly evolving demands of today's consumers, Boyner Büyük Mağazacılık A.Ş has, as part of this program of change, undertaken a thorough overhaul of its operations covering everything from the variety of goods on offer, decoration of stores and concept of service, through to the name of the stores themselves.

In 2006, the initiator of great firsts in the Turkish non-food retailing sector, Boyner Mağazacılık A.Ş., under its strategy of "expansion by contraction", presented its unique and first-of-its-kind Boyner Beauté concept, a service provided by expert teams of specialists under the aegis of its "everything to do with beauty" program, to its customers.

Later, in the February of 2007, Boyner, building on this great leap into the new year with support for yet more advances, introduced its customers to its Boyner Home Concept and its expertise in the home category. In Boyner Home Stores, world-renowned brands, ranging from home textiles to bathroom fittings, kitchen appliances to table accessories, decorative items and gift products are available, along with high quality, functional electrical goods.

Another advance by Boyner in concept retailing has been Boyner Sports, where goods for the young-active-sporting consumer come together. Offering a wide range of products from specific sporting branches through to trendy jeans brands, Boyner aims to facilitate the shopping experience for its customers.

When Boyner Büyük Mağazıcılık A.Ş., the leading company of the non-food retail sector in Turkey, purchased 63% of the shares of YKM, in 2012, a new era full of opportunities for the consumers began thanks to the merger of these two powerful and long running brands. In 2013, Boyner Büyük Mağazılık A.Ş. became the single holder of 100% of the shares of YKM Giyim ve İhtiyaç Maddeleri Ticaret ve Sanayi A.Ş. and YKM Pazarlama A.Ş. by purchasing the remaining shares of YKM and its trademark rights. Boyner Büyük Mağazacılık which defines its philosophy of business as “Touching its customers” lives as a brand drawing its strength directly from its customers and serving its customers, more than anybody else”, is currently granting unparalleled privileges to different customers in various locations thanks to this step which has added a new dimension to the sector.

With its strong brand name and reputation, Boyner Stores serve customers in diverse categories such as women's, men's and children's clothing, home, footwear, cosmetics and sports. With its hundreds of brands, myriad product lines, reasonable payment options, advantageous shopping opportunities, approach to sales and post-sales services, friendly personnel and pleasant environment, Boyner Stores promise an memorable shopping experience.